AI Insights · Timothy · July 2024
Q2 2024 Android Performance for Top Film & Television Apps in the US
An overview of how the top Film & Television applications fared on the Android platform in the US during the second quarter of 2024. Insights provided by Sensor Tower reveal download and user engagement trends.
In the competitive landscape of Film & Television apps on Android, the second quarter of 2024 has shown varied performances among the top contenders. Sensor Tower's data provides us with an in-depth look at how these apps have fared in terms of downloads, revenue, and weekly active users.
Disney+ observed a revenue trend that peaked mid-quarter with $71K and ended the quarter with $64K. Downloads saw a high of nearly 4K in mid-April but generally hovered around 3K. Weekly active users remained fairly steady, starting at 57K and ending at 52K.
For HBO Max: Stream TV & Movies, a revenue trend fluctuated, peaking at $20K in the second week of April before dropping to $0 by late May. Downloads were consistent in the early weeks, around 2-3K, but dropped to zero alongside revenue. Weekly active users started at 17K, with an uptick to 18K by mid-May, then a sharp decline to 5.7K by the end of June.
The newly released Max: Stream HBO, TV, & Movies saw an upward trajectory in revenue, starting with $542 in mid-May and reaching $19K by the end of June. Downloads began strong at 24K and peaked at nearly 25K in early June. Weekly active users showed a healthy increase from 3.4K to 47K.
SkyShowtime: Movies & Series experienced modest revenue growth with a peak at $6K in mid-May, concluding the quarter at $4.8K. Downloads saw a peak of 2.2K in mid-April but ended with 1.8K. Active users showed a slight decrease from 13K to 11K.
Lastly, SWEET.TV - TV and movies revenue saw a high of $4.7K in mid-April, with a slight decrease to $3.2K by the quarter's close. Downloads spiked to 1.1K in late June, while active users climbed from 3.6K to 3.7K, indicating a small but positive growth in engagement.
For further insights and detailed analytics, Sensor Tower's platform holds a comprehensive analysis of these trends.